
When I was younger, I just wanted to be pretty. I wanted people to tell me that I am beautiful. I wasn’t trying to be vain. I thought purpose was found in physical beauty.
When I got older I realised there is more to life than physical beauty. It is my reason for being.
Ikigai – the Japanese word for “reason for being.” This is when you are living a fulfilled and purposeful life.

The first I have heard the term Ikigai was on one of my favourite YouTube Channels, Lavendaire. In this YouTube video Aileen spoke about feeling uncertain about where your life is heading.
Are you currently happy with your life?
Have you found your life’s purpose?
Ikigai asks four questions from you:
- What do you love to do? Your passions, those things that makes you jump out of bed in the morning.
- What does the world need? That is your mission.
- What are you good at? Your career, this is where your gifts, talents, strengths and specific skillset comes into play.
- What can you be paid to do? This is your profession.
Ikigai is a lifestyle. This is about being purposeful and intentional with your life. Maybe you feel as though you have lost sight of who you are as a woman, a wife, a mother, and an entrepreneur. Maybe you are trying to be everything for everyone.
Ikigai is about finding balance and harmony about who you are and what you love and what you need to do. ikigai is where your passions and talents collide. This is where what you have to offer and what the world needs, meet and where magic happens. This is the sweet spot of life!
Iki – life
Kai – the realisation of what one expects and hopes for
Ikigai – the reason for being
To discover your Ikigia, you must know what you are most passionate about. It is about finding joy, fulfilment and balance in your daily routine.
Everything is connected with one another. That connection is your sweet spot. Your reason for being.